If we went after the new mortgage initially, we would be doing the same unlawful thing the Realtors might do. Instead, dazzle them with what they will be getting for free...establish the relationship...gain rapport...then go for the new mortgage. Second, this is truly an inexpensive marketing approach. Great for new folks in the business. Are you going to try for the FSBOs new mortgage? You are literally missing the boat. If you're purchasing leads...you need to question your lead company and how they screen their marketing. According to the notice, Dynasty obtained the leads from a lead broker, who claimed the leads were scrubbed (checked) prior to Dynasty's purchase of the leads. The Federal Trade Commission has ruled that Realtors cannot use the opportunity to solicit listings. You can do that at: http://www.ftc.gov/bcp/conline/edcams/donotcall/index.html Second, pay attention to current rulings and interpretations regarding the Do Not Call Registry so that you can keep informed and adjust your marketing if necessary. In our case we have a mortgage contract embedded in the loan application and we will charge for our services using mortgage fees. Instead...the FSBO Marketing Program is free to our FSBOs. Third, and the whole purpose of this...you'll get lots of free quality leads. If you're not working with FSBOs...you're missing an opportunity to build and maintain a continuous lead and referral machine. Probably because the Realtor is marketing a service that (1) requires a contract, and (2) will eventually cost the homeowner commission fees. You cannot call on FSBOs with the purpose of getting their mortgage on the new home they are purchasing. A word about FSBO marketing... Your FSBO Marketing Program and "The National Do Not Call Registry" Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Here's why... If they are on the No Call list...you in violation of the law. It's much less intimidating talking to a homeowner than it is talking to a Realtor, and Fifth, since some FSBOs give up and elect to list their home with a Realtor...you now can refer that homeowner to a Realtor of your choice...this also helps you build additional relationships. OK...one last word on the No Call Registry... In May of 2005 The Federal Communications Commission (FCC) issued a forfeiture notice to Dynasty Mortgage, LLC in the amount of $770,000 for 70 phone calls made by Dynasty to 50 consumers who were listed on the Federal Do Not Call List. Let's preface this by saying, I'm not a lawyer, nor do I want to give legal advice. That's your initial thrust...the FSBO Kit...not a new Mortgage...that's why in my opinion; you're operating within the law. We're providing a program that is going to help them sell their home faster, more efficiently, and at the right price, all for free! Of course you are! It's my opinion that once a FSBO advertises or posts their phone number on a sign...Loan Officers and Mortgage Brokers can call them. There's no cost there. Why? First, you can immediately become an expert with your own niche. This is solely my opinion. Why?... I'll let you answer that question... You just won't go for it on the first call or even the second call. Here's my answer..."Be very careful." First of all, you need to review the law. You can be the FSBO expert in your area. On the other hand...if you have a great FSBO Marketing Program...and, it's available at a one time cost of only about three mortgage leads...why would you even go that route and expose yourself to that potential liability? Specifically, can using a For Sale by Owner (FSBO) Marketing Program be in violation of this law? Fourth, it's an easier marketing approach. The more FSBOs you have working...the more leads that are generated each week. That's why we built this search portal. We have searched scores of sites on the net in search of the never to be repeated deals for and finalized our results on this summary location that file the sites that offer the highest fee for your dollar when shopping for. So that is why we have exhaustively assembled this location. Our corporate mission is to allot and discussion all essential file on to choose the best links for you to hop to.
Your Fsbo Marketing Program and the National Do not Call Registry